COURSE

TOPICS

PROJECTS

Proposed goals

BUSINESS SPEAKING (AM)

Materials Used:

-Market Leader
-Intelligent Business
-Various Internet Websites

• Language of Meetings
• Business Report
• Interviewing Skills
• Emotional Intelligence

• Practice language of Business Meetings through role-play and case studies
• Negotiation Skills case study
• Mock Interview
• Business Report
• Communicating effectively at work through role-plays
• Informal presentations

By end of module 1, students will acquire following knowledge;

-Communicate effectively in a meeting and with co-workers
-Practice and improve negotiation language skills
-Prepare and practice interview language skills
-Prepare and present a business report

Trade & Marketing  (PM)

Materials Used:

International Trade & Marketing:
FITT Workshop: Introduction to International Trade

• The Global Economy
• Why go global?
• International Marketing
• Making the decision to trade
• Preparation to export/import
• The international business plan international Trade Finance international Logistics& Distribution

• FITT participant Guide textbook
• Relevant news stories
• Relevant material with ESL focus
• FITT participant Guide Case Study
• Other relevant case studies with ESL focus

By end of module 1, students will acquire following knowledge;

-An understanding of international trade
:importing , exporting , Globalization the key of processes
-why a company/country would want to trade
-The costs and benefits to the company , the consumer, the country.

COURSE

TOPICS

PROJECTS

Proposed goals

BUSINESS SPEAKING (AM)

Materials Used:

Market leader

Intelligent Business

Various Internet Websites

• Marketing and Advertising-products , services and people
• Business presentation-preparing and organizing business presentation
• Workplace Etiquette –introduction, meeting people in formal and cross cultural contexts
• Networking Skills

• Role-plays
• Preparing and presenting a marketing and advertising campaign
• Case Studies
• Preparing and presenting business presentation

By end of module 2, students will acquire following knowledge;
-Communicate effectively and professionally in different business environment
-Practice and improve business presentations skills
-Prepare and create a marketing strategy
-Understand and practice effective networking skills.

Trade & Marketing (PM)

Materials Used:

International Trade & Marketing:
FITT Workshop: An Introduction to International Marketing

• The principles of marketing
• The characteristics of international marketing
• The international marketing plan
• The market entry strategy
• Cultural differences and international marketing
• Political , legal and regulatory considerations
• Marketing the right

• Pairs and group discussion of key concepts
• Visit a trade show
• Plan a trip to a trade show and design the booth-presentation to class
• Watching and discussing relevant films, tape, etc.

By end of module 2, students will acquire following knowledge;

-Cultural considerations
-business protocols
-The purpose of making an international marketing visit
-The trade show as a key element in international marketing.

COURSE

TOPICS

PROJECTS

Proposed goals

BUSINESS SPEAKING (AM)

Materials Used:

Market Leader

Intelligent Business

Various Internet Websites

• Telephone Skills recognize and practice proper greetings , messages, appointments, etc
• Business Writing Proper format and composition of memos, emails, formal business letters
• Customer service identifying customers needs

• Role-plays
• Writing memos, emails and formal business letter
• Case studies
• Preparing a resume and cover latter

By end of module 3, students will acquire following knowledge;

-Communicate effectively and professionally on the telephone
-Practice and improve business writing skills
-Prepare and create a professional resume
-Communicate with customers to provide excellent service

Materials Used:

International Trade & Marketing:
FITT Workshop: Introduction to International  Financial Management

• Importance of financing in international trade
• Dealing with financing risks in international trade
• Cash flow planning and management

• Pairs and group discussion of key concepts
• Guest speaker from financial industry
• Make a financial proposal
• Watching and discussing relevant films, tapes, etc

By end of module 3, students will acquire following knowledge;

-International financing principles
-Key financial concepts
-The key financing processes
-Key elements of a financial proposal

COURSE

TOPICS

PROJECTS

Proposed goals

BUSINESS SPEAKING (AM)

Materials Used:

-Market Leader
-Intelligent Business
-Various Internet Websites

• Language of Meetings
• Business Report
• Interviewing Skills

 — Emotional Intelligence

• Practice language of Business Meetings through role-play and case studies
• Negotiation Skills case study
• Mock Interview
• Business Report
• Communicating effectively at work through role-plays

Informal presentations

By end of module 4, students will acquire following knowledge;

-Communicate effectively in a meeting and with co-workers
-Practice and improve negotiation language skills
-Prepare and practice interview language skills
-Prepare and present a business report

Trade & Marketing  (PM)

Materials Used:

- International Trade & Marketing:
FITT Workshop: Introduction to International Culture and Human Resources

• An introduction to cultural differences in international business
• Common cultural issues and pitfalls
• International business communication

• Cultural research
• Prepare marketing materials aimed at a particular cultural group

By end of module 4 students will acquire following knowledge;

-An understanding of the importance of cultural differences in international trade and how those difference can influence an outcome for the person planning to trade internationally.
-How cultural differences influence business communications.

COURSE

TOPICS

PROJECTS

Proposed goals

BUSINESS SPEAKING (AM)

Materials Used:

- Market leader

Intelligent Business

Various Internet Websites

• Marketing and Advertising-products , services and people
• Business presentation-preparing and organizing business presentation
• Workplace Etiquette –introduction, meeting people in formal and cross cultural contexts

  Networking Skills

• Role-plays
• Preparing and presenting a marketing and advertising campaign
• Case Studies
• Preparing and presenting business presentation

By end of module 5 students will acquire following knowledge;

-Communicate effectively and professionally in different business environment
-Practice and improve business presentations skills
-Prepare and create a marketing strategy
-Understand and practice effective networking skills.

Trade & Marketing (PM)

Materials Used:

International Trade & Marketing:
FITT  Workshop: Introduction to Trade, Logistics and Distribution

• An introduction to logistics and distribution
• Logistics management distribution decision
• Supply chain: from producer to customer
• Inventory and warehousing export procedures and order processing

• Visit to a large warehouse
• Prepare a supply chain diagram that includes options and decisions made
• Watching and discussing relevant films, tapes , etc.

By end of module 5 students will acquire following knowledge;

-An understanding of the logistical and distribution options in international trade
-And understanding of choices among options affect the cost of the good or service and , the bottom line.

COURSE

TOPICS

PROJECTS

Proposed goals

BUSINESS SPEAKING (AM)

Materials Used:

- Market Leader

Intelligent Business

Various Internet Websites

• Telephone Skills recognize and practice proper greetings , messages, appointments, etc
• Business Writing Proper format and composition of memos, emails, formal business letters
• Customer service identifying customers needs

• Role-plays
• Writing memos, emails and formal business letter
• Case studies
• Preparing a resume and cover latter

By end of module 6, students will acquire following knowledge;

-Communicate effectively and professionally on the telephone
-Practice and improve business writing skills
-Prepare and create a professional resume
-Communicate with customers to provide excellent service

Trade & Marketing (PM)

Materials Used:
International Trade & Marketing:
FITT Workshop: Introduction to International Market Research

• An introduction to market research
• How market research applies to international marketing goals
• The role of research and the types of research methodology
• Primary , secondary and the costs and benefits of methodology choice
• Research planning

• Choosing a product for market research
• Undertaking primary and secondary research
• Making a presentation reporting on research results and offering a recommendation.

By end of module 6, students will acquire following knowledge;

-understanding the basic approaches to research and the costs and benefits of those approaches
-using research results to make persuasive arguments